If you’re planning a summer getaway to the Costa del Sol, there’s one event you simply can’t miss: the Rincón de la Victoria Fair. Each July, this charming Andalusian town comes alive with colour, music, and tradition to celebrate its most anticipated festivities of the year. A celebration that captures the very soul of the region and offers an unforgettable experience by the Mediterranean Sea.
A Summer Full of Andalusian Flavour
The Rincón de la Victoria Fair, held in honour of Our Lady of Mount Carmel (Virgen del Carmen), kicks off the town’s most vibrant celebrations. For several days, streets are decorated with lanterns, locals dress in their finest flamenco attire, and the joyful atmosphere spreads through every corner. Both day and night are filled with live music, fairground rides, bustling casetas, family-friendly activities, and mouth-watering Andalusian cuisine. To make the most of your visit, be sure to check the updated 2025 events programme.
Shortly after, another beloved festivity follows: the Día del Carmen. This day is especially meaningful to the local fishing community, as the Virgen del Carmen is their patron saint. One of the most moving moments of the celebration is the maritime procession, when the Virgin’s statue is carried aboard a boat along the coastline—a unique scene of light, sea, and devotion that truly touches the heart.
Tradition You Can Feel
In both celebrations, Andalusian tradition shines through in every detail. Women wear flamenco dresses with ruffles, polka dots, and ornate hair combs, while men opt for white shirts, colourful sashes, and wide-brimmed Cordoban hats. The streets echo with the sound of flamenco, sevillanas, and rumbas, encouraging everyone to dance from midday until late into the night.
No fair would be complete without its flavours. Local casetas and bars serve up fried fish (pescaíto frito), traditional tapas, ajo blanco (chilled almond and garlic soup), aubergines with honey, and top-quality Iberian ham. All best enjoyed with a glass of sweet Málaga wine, a chilled fino, or a refreshing rebujito.
A Festive Atmosphere for Everyone
The Rincón de la Victoria fair is designed for all ages. During the day, children’s workshops, performances, and fun activities turn the fairgrounds into a family-friendly paradise. As night falls, the fair takes on a new energy with concerts, flamenco shows, and DJ sessions that keep the party going into the early hours.
Celebrate from the Comfort of Hotel Rincón Sol
Located right on the beachfront, Hotel Rincón Sol is the perfect base to enjoy the Feria del Rincón de la Victoria in full comfort. From here, you can easily reach the heart of the festivities while also enjoying peaceful moments by the sea.
After a night of dancing and celebration, there’s nothing better than a leisurely breakfast overlooking the Mediterranean, a stroll along the beach, or relaxing in one of our comfortable rooms. Book your stay in advance and make the most of these magical celebrations.
This summer, discover the true spirit of the Costa del Sol in Rincón de la Victoria. The Feria del Rincón de la Victoria 2025 awaits you with open arms.